Become a Paid Speaker: 4 Ways to Monetise Your Message
Ed Darling
6 min read
What you’ll learn:
- How to make money from public speaking in your career.
- Public speaking to gain clients and customers.
- Becoming a professional (and paid) public speaker
- Creating a profitable public speaking ecosystem.
It's simpler thank you think to become a paid speaker.
Imagine stepping onto a stage, capturing your audience’s attention, and walking away with new opportunities and increased income.
Public speaking might be considered a soft skill, but mastering it can yield hard cash and open doors you never imagined. 💰
Whether you’re in the corporate world, running a business, or dreaming of becoming a paid speaker, there’s much to gain from stepping up on stage.
In the past five years, I’ve helped people harness public speaking too:
- Step into leadership roles.
- Pitch for investment.
- Launch new businesses.
- Successfully interview.
- Become paid speakers.
I’ve used the same communication skills to launch, grow, and build my own business—training teams, coaching individuals, and getting paid to speak to audiences.
In this short post, let’s break down the four ways you can make money from public speaking.
First up, the most simple method of all…
1. Speaking your way into leadership roles.
Leadership and public speaking often go hand-in-hand.
Strong communicators are often selected for leadership roles, over people who lack that same confidence. If you’re able to speak, you can more effectively demonstrate your abilities, and naturally gain more authority.
For anyone in the corporate world, career progression is a fast track to increased income.
To ensure your leadership potential stands out from the crowd, you should be consistently:
- Sharing value in meetings.
- Presenting to the team.
- Stepping up to pitch.
- Communicating your value.
At a certain point (and with other factors taken into account), it becomes unreasonable to assume you won’t eventually be offered a promotion.
Consider the financial impact of this. For instance, if a promotion adds £10k to your total salary, then over the next 3–5 years, that’s an additional £30-50k. You’re not necessarily becoming a paid speaker, but you’ll be paid more on account of your speaking ability.
Looked at this way, developing your public speaking skills can be a no-brainer investment.
2. Speaking to promote your business
What if you’re not climbing the corporate ladder?
For business owners, public speaking offers even more lucrative opportunities.
Regardless of your product, market, or business size, success depends on a consistent flow of new leads.
Public speaking allows you to connect with potential customers at scale. By sharing your message, demonstrating credibility, and addressing audience pain points, you can become known, liked, and trusted—one room, event, or auditorium at a time.
Get yourself a persuasive speech, add an attractive lead magnet, finish with a compelling call-to-action, and you’ve got a public speaking lead machine.
But what’s the financial potential here?
Take the number of attendees in any given audience, divide that by 100 (for a conservative conversion rate), then multiply that amount by your average customer LTV (life-time value).
For example, let’s say you’re speaking to a room of 200 people.
- Converting 1% of the audience would result in 2 new customers.
- If your average customer LTV is £3,000.
- That’s a potential speech revenue of £6,000.
Starting to see the value in public speaking?
Gather enough potential customers together (whether in person or virtually), and you can make money from public speaking, without charging a penny!
But what about the traditional way, getting paid to speak on stage?
Becoming a paid speaker on stage.
Public speaking itself is big business.
The number of industry events, conferences, and exhibitions is staggering. They’re all looking for people to deliver keynotes, join panel discussions, and provide value to attendees.
The glory of this option is that it’s open to anyone. Professional speakers come in all shapes, sizes, and industry specialisms. But you will need at least two things:
- Knowledge or expertise that others find valuable.
- The ability to share it in an engaging way.
Beyond that, you need to be KNOWN. Speakers usually get booked because someone has previously seen them speak. This is something you can start small and develop over time.
Here’s a back-of-napkin pro-speaking plan:
- Work out what topic you want to be known for.
- Share videos of yourself speaking on this topic.
- Continue until people know you as an expert/enthusiast.
- Search for free events, small meetups, or communities you can speak to.
- Get recordings of yourself speaking, and create a show reel of your work.
- Use this to build your brand, prove your skills, and secure paid speaking gigs.
- Continue to leverage upwards.
Typical speaking gigs can pay anywhere from: £500-£15,000—depending on the value you provide and the audience you bring with you.
For a few hours of your time, it can be a highly lucrative way to make money.
The best part? Once your ‘signature speech’ has been crafted and refined, it becomes an asset you can use multiple times.
Create an ecosystem to make money from public speaking.
The smartest people use public speaking as part of their “entrepreneurial ecosystem,” with all of the above factors working together for maximum benefit.
They start businesses, launch books, offer courses, find partnerships, access leadership opportunities, and ultimately build an engaged audience of people who love what they do.
Each aspect feeds into the others, and together they create an ecosystem of services and offers that generate huge value.
This is the winning formula that most thought-leaders aspire to. But there’s no real secret to it—it just requires the right training, time, positioning, and practise.
Why I’m doubling down on public speaking.
In the last two years, the majority of my revenue has come from selling services B2B and B2C. But moving forwards, I’m doubling down on not just the training, but also paid speaking opportunities.
Why? For all the reasons above:
- To build my brand.
- To grow my following.
- To find new clients.
- To create new partnerships.
Alongside all of that, to develop a revenue stream from something I already love doing!
So what about you? Are you excited by the prospect of stepping up, sharing your message, and getting paid to speak in public?
If so—what part of the journey are you at right now, and what next step do you need to take?
Reach out if you have any questions, and who knows, we might see each other backstage sometime soon.
To your (paid!) public speaking success,
Ed 😉
Whenever you're ready, here's 3 ways I can help you:
1. Charisma Club: My flagship 3-month coaching programme for professionals. Follow a proven system to build confidence, find your charisma, and step-up as a speaker in your niche.
2. Speak & Present: Looking for a quick way to supercharge your public speaking skills? Face your fears, develop new skills, and deliver a live speech in our 1-day Masterclass for professionals.
3. Team Training: Bring confident communication to your team. I’ll help them to speak with clarity, enhance their leadership skills, and present with confidence. Bookable as half/full day training. Ideal for teams and senior leaders.