Public speaking course vs public speaking coaching
What is the difference between attending a public speaking training course vs attending 1-2-1 public speaking coaching sessions?
Speakers looking to improve their oration skills will review the two training options: course vs coaching, before deciding which professional development option is worth funding.
Making an informed choice is difficult, due to the ambiguity of the potential outcome from each development opportunity. And no-one wants to part with their money until they have enough information to purchase either a training course or coaching package that meets their personal needs.
This article will give an unbiased overview of the pro’s and con’s of each of the two options.
Training vs Coaching
The advantages and disadvantages of public speaking training vs coaching depends on the individual speaker. But generally speaking, the following pro’s and con’s are a consideration for most orators.
· Intensive training that covers a wide range of speaking techniques
· Often includes an opportunity to deliver a speech in front of an audience
· Learn through practice and observation
· A lack of individual support/coaching
· Speaking practice times are limited
· A large amount of time watching other attendees
· Personalised programme of support
· Dates and times of sessions to suit the needs to the speaker
· Specific feedback to develop targeted areas of development
· No opportunity to deliver a speech in front of an audience
· Each coaching sessions last around 60-90 minutes with a week’s gap between sessions
· Sessions are focused on key areas of development and not as broad as a training course
Dates and times are often a key indicator to whichever option is viable.
Public speaking training courses are on a set, unchangeable date. While personalised coaching dates are chosen by the coachee.
With most speakers and presenters attending a development course to help prepare for an upcoming event – a reactive approach to desiring training, the course date is one of the features that can’t be ignored in the decision-making process.
A speaker’s attention span is a second consideration, with some learners preferring the short and snappy advantages of a one-hour coaching session, compared to the longer duration of a full-day course.
During a training course, that last on average for at least seven hours, some learners concentration span is too short to take in all the advice given. The coaching approach, one hour per week, breaks up the curriculum over a several week period creating easier to digest segments.
A well-designed public speaking training course, when delivered by experienced trainers embeds the learning points throughout the whole day, ensuring that the key messages are understood.
It is the mixture of listening, performing, observing, questioning and discussing that helps to keep the audience engaged and learning. The trainer’s energy, stories and anecdotes keep the interest of the room, with audience members learning from the delivery style of the trainer.
In a coaching session, the public speaking coach uses more questioning techniques to help the client reflect on previous speeches and presentations, to review what their speaking goal is and to create actions to help the client achieve their speaking goals.
Coaching creates a fully client focused intervention.
For many people the price of both the course option, or coaching option, can be a deciding factor.
But the cost of coaching vs training shouldn’t be a consideration! Why?
There are various options for both training and coaching, which all come with their own price ticket.
We won’t discuss these all here, but as an indication a training course cost will vary depending on:
- Pre-recorded training course vs a virtual live workshop
- Virtual training vs face to face training (trainers have additional overhead cost increasing the price per delegate)
- The speaking experience of the trainer
- The trainer’s reputation and authority as a speaker
- Location of the speaking course
- Resources given out during the training course
Costs for both courses vary from as little as £20 for a virtual course to £900 for a live training session, and similar cost for coaching.
As an average, the cost per hour is broken down as follows:
Type of Intervention
Average cost per hour
Online pre-recorded session (training/coaching)
£10 x 4 virtual sessions = £40 ***can only purchase the whole course
Live full day training workshop
£500/7hours = £43per hour ***customers have to book the full day workshop
£500 per full day workshop
Face to face coaching session
£150 per hour
Most customers book 5 1hr sessions. 5 sessions x £150 = £750
When booking either a public speaking training course or coaching package, customers should check the following:
- Training or coaching qualifications and experience
- Public speaking experience
- Previous customer reviews on Google or Trustpilot
- Authority – google to trainer’s name to view credible sources/references
- Content of delivery – does this meet the needs and requirements of the customer
As a quick ‘Google’ will show a customer there are a high number of options for both public speaking coaching and training.
Price and duration are both key considerations when making a professional development purchase, but what is most important is the course or coaching content.
Not all courses are the same.
Public speaking training is an ambiguous term. Some trainers will focus their course on storytelling, and others on presenting data via PowerPoint. One coach may have a bigger focus on content over delivery, and a second vice versa. I have known public speaking coaches who bang on about stage movement and others who say you must stay rooted on the spot.
This is why the cost of the course isn’t as important as the course content.
When booking either option, ask:
- What does the training course or coaching cover?
- As a speaker what are the three elements that are most important to you?
- In what way will you help me develop my public speaking skills?
- What have previous customers said they most liked about the course/coaching?
- Can you break down the content we will be covering?
Purchasing a public speaking course or coach takes self-reflection and research, but the time put in during the research stage pays off long-term, as a client will book an appropriate option for their needs.
Be wary of any organisation that have negative reviews on trusted review websites.
Review the course content vs your professional development needs, before asking about cost.
Once you have found a couple of suitable courses or coaching programmes, review cost vs impact, and dates/duration and then make a purchase.
Project Charisma offer a variety of public speaking coaching and courses here. Project Charisma Products
Project Charisma deliver online coaching and in-person courses on
confident communication, public speaking & personal development.